THE STORY: NITA ROBERTS
The Nita Roberts brand builds its aesthetic around Luxe fabrics, Clean lines, Form Fitting Silhouettes, Solid colors, and Detailing. The brand is inspired by how these elements come together to create its pieces. Self-named and owned by Nita Roberts, it is minimalist at its core, giving room to some flexibility which is seen in the stylish detailing of each outfit, conveying the message that less is more.
With a natural genius for dressmaking and design from the very young age of 7, and a strong desire to notably convert one's closet from bland to tasteful, Nita began her journey to becoming a Fashion Designer in 2008, where she attended fashion school at Lawiza School of Fashion and Design, Lagos, Nigeria.
In 2012, after graduating with a B.A in Linguistics and Economics, she went on to Study advanced Design courses for a year at Joyce Ababio College of Creative Design, Accra, Ghana.
In 2016, she got admission to study Fashion styling at LA College of Arts in Dublin, Ireland, where she also interned as a T.A on completion of the course.
She would later go on to work at luxury clothing stores as a Sales Assistant and In-house Stylist at COAST; as a Store Manager at OASIS and as a Fashion Buyer and Blogger at DIPILI BOUTIQUE, before leaving Ireland for the United States.
The brand, which has undergone lots of construction over the years experiencing obstacles and shortfalls, initially began in 2013 in East Legon, Accra, Ghana, where one of its designs was requested by Ghanaian artist, Eazzy, to be worn on the red carpet.
Eventually gaining ground, after relocating from the United States to Lagos in 2018, the brand released its first-ever Ready-to-Wear debut collection on 28th July 2020 and opened for business on the mainland.
NITA ROBERTS seeks to inspire a global population of women that desire affordable luxury, minimalism with a stylish twist, and want every NR piece in their closet to make the difference to an overall look. The brand hopes to create value in lasting relationships with its customers over the years, as it stays true to its aesthetic and promise.